If you’re building a wine or spirits brand, the bottle matters just as much as what’s inside. Paper labels look fine at first, but they scuff, tear, and wrinkle. They lift when they get wet or spend time in a cellar. Bergin screen printing and etching takes a different approach by putting your design directly on the glass, then firing it so it becomes permanent.
Bergin uses a process called applied colour labelling (ACL) that turns a standard bottle into packaging that feels intentional, durable, and premium. No paper. No glue. Just glass and ink that won’t come off. For more information: bergin glass
What screen printing on glass actually gives you
Screen printing uses ceramic inks applied in layers and fired at high temperatures. The artwork fuses to the bottle, so your label holds up through moisture, handling, and long-term storage.
It also keeps your packaging fully recyclable as glass, with no paper label to peel off.
Built for real production runs
This isn’t just for tiny batches. Bergin handles print runs from 250 cases up to 100,000 cases, and bottle sizes from 50 ml to 3 L. That covers everything from minis to large formats.
If you’re comparing labelling methods, screen printing can be cost-competitive while helping your bottle stand out on the shelf, on the back bar, and in photos.
A process that protects your timeline
Packaging projects get messy when suppliers, artwork, and production aren’t in sync. Bergin’s workflow is built to reduce that risk.
You get a dedicated Account Manager and Production Artist who run the project from start to finish. They can work with your designer, develop new artwork, or rebuild files from an existing label. You’ll go through one or more reviews before final print files are locked in.
Typical project timing is three to four months, depending on complexity. They also handle logistics, including coordinating with your glass supplier.
That structure matters when you have bottling dates, shipping windows, or a release schedule that can’t slip.
Capabilities that go beyond a front label
If you want more than a standard layout, Bergin offers several options:
360° wrap designs with the seam integrated into the artwork for a seamless look. Up to seven colours, plus custom colour mixing and effects to nail the finish you’re after. Precious metal inks like copper, gold, and platinum for a refined, high-end feel. Printing on the neck and shoulder so you can use more of the bottle for branding, not just the body.
What to do next
If you already have artwork, or even just a direction, the next step is simple. Submit your design through the quote form on the screen printing page and start the sample and review process.
